A website redesign is a great way that can help to improve the customer experience with user-friendly features such as faster loading speeds, better navigation, and easier access to information. Website design and functionality can make or break user trust and determine the success of your business in this digital-driven landscape. Therefore, it is important to avoid website redesign mistakes. To maximize ROI, it’s essential you understand what not to do when planning your website redesign. By avoiding these pitfalls and following our tips on how to create profitable websites, you can easily create an effective new design that brings more growth to your business.
Important Insight:
- Statistics reveal that 90% of users leave a website because it’s poorly designed and 94% of people say web design is the reason they mistrust a website.
- To ensure a successful website redesign, it’s important to consider your SEO efforts and make sure the site is mobile-friendly.
- 75% of internet users choose mobile-friendly websites, while 65% of companies experience a drop in organic traffic after re-designing their webpage without giving necessary attention to SEO.
Underestimate The Power of Customization:
When you create a website, you are essentially creating an online store window for customers to look into your business. You should make sure that it reflects your branding and stands out from the crowd. For instance, relying too much on generic templates is a common mistake when designing websites. Utilizing the same full-width hero banner found on most sites has become monotonous and formulaic, making it boring and uninteresting. Your website should be creative and visually attractive to ensure that visitors have an interesting experience that reflects the creativity of your company!
Ineffectual CTAs
If you’re planning a website redesign, including effective calls-to-action (CTA) is essential. This is what encourages website visitors to take the next step with you like making a purchase. It’s important to make sure the placement of your CTAs is visible but not too intrusive. For example, it may be useful to place them at the top of web pages, at the end of blog articles, in a welcome pop-up message, and in emails. Furthermore, it’s best practice to keep your CTAs concise and clear so they can be as effective as possible!
Estimate Bandwidth For Your Website
When creating a new website or revamping an existing one, it’s essential to optimize the images and content you put on the webpage in order to ensure good performance for visitors. Doing so will help minimize your site’s bandwidth and prevent users from experiencing slow page loading times. Take the time to carefully optimize any assets you put online so that all users are able to access your site easily – no matter their device or connection speed. Additionally, with a redesign comes the perfect opportunity to delete old and unused classes so you don’t leave ‘tech debt’ for someone else to clean up behind you!
Not Having Mobile-Friendly Website
Creating a website that works effectively across various operating systems and browsers is essential to creating an optimal user experience. Google found that 75% of internet users prefer websites that are mobile-friendly and most people do their online searches via phones. As people increasingly use their phones to search the web, it is important that you design your new website with a mobile-friendly interface so it will work seamlessly across all platforms. Hiring a professional web development company in India ensures that the latest tools and practices are employed during a website redesign, which increases the chances of success for your business.
Utilization of Non-Converting Features:
Many website owners make the mistake of using features that are attractive but not effective. Jacob Derby, a web designer, says it’s all too common for people to rely on rotating carousels that feature multiple pieces of content at the same level. However, research shows this doesn’t usually get much user interaction – particularly on mobile where interaction cost is higher. Carousel features thus have certain limitations that make them a less-than-ideal choice for user engagement.
Blindly Following Trends:
When it comes to website redesign, trends should be embraced only if they align with the core purpose of your brand. If done correctly, a trendy website can make your company look modern and up-to-date. This is what will really resonate with your audience and make your site stand out. Trends can give a burst of energy to a website, but if the trend isn’t meaningful for your brand, it can quickly become outdated. Select trends that genuinely align with the purpose of your business if at all possible in order to make sure that your website stands out from the competition and creates a lasting impression on customers.
Closing Notes:
A website redesign is a worthwhile endeavor if it should be done strategically to avoid costly and time-consuming mistakes. To prevent these costly mistakes and maximize the returns on your investment, make sure that you have all your bases covered before starting the process. When it’s time to redesign your website, make sure you hire a web development company in Ahmedabad to ensure the best possible outcome. Not only will they have the skills and knowledge needed to correctly develop and maintain a modern website, but they’ll also be up-to-date with the latest technologies available
Our experts have the experience and knowledge to help you avoid mistakes in a website redesign, allowing your business to see an increase in organic traffic, quality leads, and revenue. Schedule a free consultation today for expert advice on how to perfect your website design!
